Ultratravel Collection
The world’s elite hotels
The elite segment of hotels in the world’s largest hotel loyalty programme for independent luxury hotel brands, Ultratravel Collection includes some of the best ultra-luxury hotels across the world.
Some fifty luxury hotel brands – members of the Global Hotel Alliance – use the award-winning loyalty platform, DISCOVERY, which has in excess of thirty-five million members worldwide.
DISCOVERY generates over USD3.2 billion a year in annual room revenues for its member hotels, with those listed in Ultratravel Collection attracting millions of dollars in high-yield, incremental bookings.
DISCOVERY relaunched in December 2021, introducing a ground-breaking common currency – DISCOVERY Dollars (D$) – to be issued by GHA and used by DISCOVERY members in any hotel in the programme.
Of the 1000+ hotels in GHA DISCOVERY, some ten per cent are in Ultratravel Collection and includes many hotels and brands regular listed as the best in the world. In 2025, the programme generated USD682 million in revenues for Ultratravel Collection hotels – and over 171,000 room nights at Average Daily Rates (ADRs) of over USD1,000.
Anantara Kihavah Maldives Villas
Capella Ubud, Bali
Corinthia London
Grand Hotel des Bains Kempinski St Moritz Switzerland
Sugar Beach A Viceroy Resort St Lucia
Viceroy Chicago
Hotel Adlon Kempinski Berlin
Viceroy Los Cabos
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Explore Ultratravel Collection
Stay in some of the world’s best luxury hotels – and earn a common currency which can be spent in over 1000 hotels worldwide
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Explore DISCOVERY
From luxury city hotels to exotic resorts and safaris, DISCOVERY offers more choice and variety than any other hotel loyalty programme