Ultratravel Collection

The world’s elite hotels

The elite segment of hotels in the world’s largest hotel loyalty programme for independent luxury hotel brands, Ultratravel Collection includes some of the best ultra-luxury hotels across the world.

Some forty luxury hotel brands – members of the Global Hotel Alliance – use the award-winning loyalty platform, DISCOVERY, which has in excess of twenty million consumer members worldwide.

DISCOVERY generates two billion dollars a year in room revenues for its member hotels, with those listed in Ultratravel Collection attracting millions of dollars in high-yield, incremental bookings.

DISCOVERY relaunched in December 2021, introducing a ground-breaking common currency – DISCOVERY Dollars (D$) – to be issued by GHA and used by DISCOVERY members in any hotel in the programme.

Of the 800+ hotels in DISCOVERY, some ten per cent are in Ultratravel Collection, which include all the properties in the world’s best luxury hotel brand. Four of the top twenty best luxury hotel groups in the world are in Ultratravel Collection – as are many of the world’s best luxury hotels and resorts*.

*Travel+Leisure World’s Best Awards 2023

  • Explore Ultratravel Collection

    Stay in some of the world’s best luxury hotels – and earn a common currency which can be spent in any of 800 hotels worldwide

  • Explore DISCOVERY

    From luxury city hotels to exotic resorts and safaris, DISCOVERY offers more choice and variety than any other hotel loyalty programme